Privacy Policy

Who we are

Westridge is a trade name used by its two founders, who currently operate the business as an unincorporated business based in Birmingham, Alabama. When we form a company, it will take over these policies and we will update this page. In this policy, "Westridge," "we," "us" and "our" mean the founders operating the business. We provide AI-assisted lead follow-up and marketing services to real estate professionals. Questions about this policy: hello@westridgehq.com.

The short version

• We collect what you give us through our forms, plus basic technical data our web host records.
• We use it to answer your request and provide our services.
• We do not sell your personal information.
• We never share your mobile number or text-message consent with anyone for their marketing.
• You can ask us to see, fix or delete your information at any time.

Information we collect

Information you give us

• Contact details you enter on our forms: name, email, mobile number, brokerage or team, the CRM you use, approximate database size and your message.
• If you check the text-message box: your consent, the wording you agreed to, the date and time, and the page you were on.
• Anything you send us by email, text or phone.

Information collected automatically

• Our website host (Vercel) automatically records standard server data such as IP address, browser type, pages requested and timestamps, to deliver and secure the site.
• Three pages that our ads link to (/watch, /book and /booked) load the Meta Pixel, a small script from Meta Platforms. It sets cookies and tells Meta that you visited the page and, on /booked, that a call request was sent, so we can measure our Facebook and Instagram ads and Meta can show them to similar people. Meta may combine this with other information it holds about you. The pixel is not loaded on any other page of this site, and we do not send Meta what you type into our forms. You can limit this in your Facebook or Instagram ad settings or with your browser's tracking protection.
• The Speed-to-Lead Self-Test saves your start time in your own browser (local storage) so the timer survives a page refresh. It never leaves your device.
• The Fair Housing Ad Checker and Dead Lead Calculator run entirely in your browser. Text you paste and numbers you enter are not sent to us.

Information we handle for clients

When a real estate professional hires us, we process their contacts, lead details and conversation history on their behalf to deliver the services they requested. See "Client data" below.

How we use information

• To respond to your inquiry, schedule calls and provide the free test or services you request.
• To send texts or emails you asked for, and to honor opt-outs immediately.
• To keep records of consent and opt-outs, as messaging laws require.
• To operate, secure and improve our website and services.
• To comply with the law and protect our rights.

Text messaging (SMS) and mobile information

If you opt in to text messages from Westridge, we use your mobile number only to send messages related to your request, such as scheduling and follow-up. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent is never a condition of any purchase. Full details are in our SMS Terms.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. The only exception is the messaging providers that physically deliver our texts, who process numbers solely to send and receive messages for us.

How we share information

We do not sell or rent personal information. We share it only as follows:

• Service providers that help us run the business, such as website hosting, email, scheduling, text-message delivery, CRM connections and AI model providers that process conversation text to generate replies. They may use information only to provide services to us.
• Our clients, when we handle leads for them. Conversations with a client's leads belong to that client.
• Legal reasons, if required by law, subpoena or to protect the rights, safety or property of anyone.
• Business changes. When we form a company (for example an LLC), or if the business is sold or merged, information may transfer to that company, which will remain bound by this policy.

Client data

For our clients, we act as a service provider. The real estate professional decides which contacts we may message and is responsible for having their consent. Client contacts and conversation history belong to the client, are used only to provide the services they hired us for, and are returned or deleted when the engagement ends, as described in our client agreement. We do not use one client's contacts for another client or for our own marketing.

AI processing

Our services use AI models to draft and send replies within rules our clients approve. Conversation text may be processed by AI providers acting as our service providers. We configure our assistants to identify themselves as automated, to avoid discussing protected characteristics, and to hand questions they should not answer to the human professional.

How long we keep information

• Website inquiries that don't become clients: up to 24 months, then deleted.
• Records of text-message consent and opt-outs: at least 5 years, because messaging laws allow claims for several years.
• Client data: for the length of the engagement, then returned or deleted under the client agreement.
• Anything we must keep longer by law: as long as the law requires.

Security

We use reasonable safeguards, including encrypted connections, access controls and reputable providers. No system is perfectly secure. If we learn of a breach affecting your personal information, we will notify you as required by law.

Your choices and rights

• Texts: reply STOP to any message.
• Email: use the unsubscribe link or reply "unsubscribe."
• Access, correction, deletion: email hello@westridgehq.com. We will respond within 30 days. We may need to verify your identity, and we may keep information the law requires us to keep.
• Depending on where you live, you may have additional privacy rights under state law. We will honor applicable requests, and we will not treat you differently for making one.
• Our site does not respond to "Do Not Track" signals. Apart from the Meta Pixel on the three ad pages described above, we do not track you across other sites.

Children

Our services are for real estate professionals and are not directed to children under 13. We do not knowingly collect information from children. If you believe a child sent us information, contact us and we will delete it.

Changes to this policy

We will post any changes here and update the effective date. If a change is significant, we will give notice on the site or by email before it takes effect.

Contact

Westridge, Birmingham, AL
Email: hello@westridgehq.com
Mail: [Mailing address required for CAN-SPAM]