Free tool
Dead Lead Calculator
What are the old leads in your CRM worth? Change any number. We set conservative starting points, and we'll tell you plainly: there's no audited industry benchmark for reactivation rates.
Leads nobody has contacted in 90+ days.
%
%
%
Within about 12 months.
$
Birmingham-area median was $335k in April 2026 (ACRE).
%
%
Your estimate
- Conversations
- 50
- Appointments
- 10.0
- Closings
- 1.0
- Net per closing
- $6,449
Potential net commission from leads you already have
$6,449
This is math on your assumptions, not a promise. Results depend on lead quality, consent, your market and how quickly you follow up on handoffs. The free test gives you your real reply rate.
Want your real numbers instead of assumptions?
Run the free test on 100 leads