Free tool
Fair Housing Ad Checker
Describe the property, not the people. Paste your listing copy or ad and we'll flag phrases that commonly raise Fair Housing concerns, with suggestions you can use instead.
Runs entirely in your browser. Nothing you paste is sent anywhere. This is a screening aid, not legal advice.
Results show up here as you type.
Why it matters: HUD has said advertisers, not only ad platforms, can be responsible when housing ads discriminate, including through targeting choices (HUD 2024 guidance summary). Brokers are also responsible for the ads their agents run. A phrase list can't catch everything, and context matters, so have your broker or attorney review anything you're unsure about.
We build these same guardrails into every AI assistant we deploy. See how we stay compliant.